Small Business Seo Marketing

small business seo marketing

Today we are going to talk about waht is small business seo marketing. I will give you the brief idea of what local SEO is. If we search on Google, “best lehenga at Chandni Chowk,” Google will give you some suggestions. And the chances of conversion mostly happen from there only after ads. Why does this happen? Because Google is giving the results, so you also think that this is correct, and you get a call to action over there. You can directly call them, you can also click on the website link, you can read about them. You get a lot of stuff over there.

How to Register Your Business on Google My Business

So first, let’s understand how to register on Google My Business. You need to search on Google “Google My Business registration,” open the page, Google My Business, and log in to your Gmail account and fill in the details of the company. Where is your company? Where is your business? These things are for shop owners. For example, if your mom has a boutique, you can register that boutique also. If you have any fast food chain, bakery, or any other business, you have. For example, if you have a very small departmental store, even you can register that too.

You have filled the details that this is your business and it’s your address and all. After that, it is written over there, “Request pin,” click over there. You will get a pin within 15 to 20 days depending upon your location. Then add that pin into it and verify it, and then your Google My Business page is ready. If you don’t get the pin, you can request it also that you did not get it because of some issue of Indian postal services. Then they will try to send it again. If you still don’t get it, then they have a new scheme. In this, you talk to them with a video call and show them your office that you have this office, this is the entry over here, the board, etc. Basically, it is required to verify that your current business does exist or not because India is a country of frauds, here anything is possible. So it’s a prevention method.

How to Optimize Google My Business for Local SEO

So let’s suppose your Google My Business has been registered. Now, you need to take care every time of what content you have to write over there. Your title and your intro line should be related to your product only. Let’s suppose I have to do SEO for “best sari at Chandni Chowk.” So what you have to write in the description is that we are the best sari manufacturer at Chandni Chowk or you can also write that we are the best sari dealer at Chandni Chowk. Now, search “dealers” on Google, you get a lot of synonyms. Use those synonyms and fill the content copy. Basically, you have to give a message to Google about your work, and you need to make your website centric so that you have the traffic of Chandni Chowk.

Now, what you can do is have two websites: one for local SEO and the other one for global SEO. In one website, you are positioning your work and business, and in another website, you are working for local SEO. If the person is searching for Chandni Chowk, your website link is on the top.

Link Building in Local SEO: How to Use B2B Portals for Better Ranking

And this is not over yet. I have discussed Google My Business only. Let’s talk about link building; it died actually. If I talk about the recent past, SEO was very easy. What we did in that, we posted the link. You must have seen in the past that there are so many links present below the blogs, and if you click on that link, you reach somewhere else. This happens in today’s world also, but it’s very few. Google pushed it away, but you can use link building in local SEO.

So how can you do that? All the B2B portals like Indiamart, Trade India, Dial B2B, Just Dial, and many more like that. If you search it, you get so many results in your business category. Register your business everywhere, but be careful that everywhere your address should be the same. Means, if I write a 445, – and then the name further, so you need to be highly precise everywhere because Google doesn’t know what it is and all. If the same address is everywhere, Google will get the signal. These all the sites are landing at the same address, so finally, it is correct. So what you need to do is make your ID everywhere and then write your same story everywhere.

Avoid Keyword Stuffing: How to Maintain Optimal Keyword Density in Content

It’s not necessary that you everywhere talk about your local SEO. If you talk about Chandni Chowk and all, you can do anything that if you want to write content, you don’t have to populate it so that you don’t get stuck in the Google algorithm that you are working on Chandni Chowk. Don’t do over. You don’t have to concentrate it more than 3 percent. What does that mean? Let’s suppose if you have written 1000 words, then Chandni Chowk will not repeat more than 30 times.

Now, how can we search it? Whatever we are writing, write it in MS Word, press Control + F, and write “Chandni Chowk” in the find, and press enter. Then you can see how many times you have written that word. So you can get an idea basically of how many times you used that word. Then divide it, and you get the percentage, and that percentage should not go more than 3 percent.

So now, what you can do? We have also told Google that this is the scenario. Google will also search on its own platform, and it will get to know the things, and then it will also search on big portals and will get the same results. And our website also has to indicate the same signals. So our websites also produce the same signal.

Optimizing Your Website for Local SEO: Address and Schema Markup

Now, what you have to do in your website is that give the address on your home page and have a page of “Contact Us.” Now, you have seen that “Contact Us” written at the bottom of your page, where you can find the address, mobile number, email ID, and all. And some websites have this on the top. It depends on the structure of the website. So what you have to do is that you have to put your address on your home page itself, and if possible, put it on all the pages. It doesn’t affect at all. Normally, people will say that if you put it on every page, it can affect, but I am telling you it doesn’t.

After that, one thing is there is schema code. What is schema code? We will talk separately about schema code on this topic; we will write a detailed blog. You can also search schema codes on Google. What you need to do is tell that you have written a line on your website, so you are telling Google that it’s your address, where you get the option to list the products. These are the products I am selling, and it’s mine. We will look forward in detail; don’t worry about that.

Key Steps for Local SEO Success: Google Registration, B2B Listings, and Content Optimization

Till now, what we learned, just try to do that only. It is also a time-consuming step. So basically, we have talked about three things over here. First, we registered our ID on Google. After that, we registered our business at several B2B sites and talked about our business over there. And put the link of your website And address everywhere; it is a must. And make a format previously and do the copy-paste, copy-paste only. But don’t do copy-paste of your content. Don’t write the same content everywhere. If you put the same content, SEO will not happen. So basically, you have to try is that if you have registered on 10 sites, they must have an individual SEO.

Why Local SEO is Cost-Effective and How to Get Started Without High Expenses

If you feel seo is tough but no It’s very easy. Most people charge very high for this project because link building work is a little time-consuming. Because you have to make individual content for every online portal, you need to think about it with a proper vision. This takes time and requires a high amount of money. For example, some people charge 50k for this.

Now, just understand, do you want to spend 50k, or will you follow the little steps I just told you? I want that everybody should practice this thing. Let’s suppose if you don’t have any business and you belong to a job family, so you must have relatives, nearby friends, they might have their business. So try to register them. Try to register at Google My Business. This will help you a lot. This is my guarantee, Google My Business is amazing. From there, you get traffic, and ultimately, you get business from there. You know people are spending on ads, so if you consume more time on local SEO, your expense will reduce. Now, you don’t need to spend so much on ads.

So friends, i am ending my blog here. I hope that you understand the procedure. If you still have any query, please comment below and ask me. Don’t forget to ask on comment box. If you have been reading my blogs please share it with your friends. Thank you for making little time to read this

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